Ways To Build a Website for Your Wellness Business - Las Vegas Life Coach and Therapist Brett Baughman

Building a website centered around wellness is a fun and informative way to help others. Here are a few ways to build a website for your wellness business.

Assisting others in finding their self-worth is rewarding and an opportunity to strengthen bonds. It’s a way to help others feel better and support them in their time of need while they find their inner motivation to improve their way of thinking.

So, you’ve decided to build a website with the theme of health and wellness. You want to help others find solutions to their problems while guiding them to become more robust versions of themselves. How do you create a website for this specific audience? Don’t fret; here are a few ways to build a successful website for your wellness business. 

Establishing Goals and Audience

One of the first steps to building a website for your wellness business is to set some set goals for why you’re starting your business and what you want to achieve and also making sure you know your audience. It’s always important to have a plan for your vision. 

Developing Your Vision

You just can’t build a website and leave it there; it needs to be consistently updated with new content to stay relevant with your target audience. Your website needs to provide value to your specific audience and create a desire for them to engage with your brand.

In addition, you need to make sure your website functions correctly and allows for a smooth user experience; think about the function and flow of your site – such things as how a visitor will navigate your site, what information is most prominent, what do you want the visitor to gain from checking out your business.  Also, consider technical aspects such as how your target audience will engage with you such as; comments, conversation forums, joining your mailing list.  Not to mention the value in understanding your analytics.

You must try to create content your audience will love. With a little research, you can provide highly valuable information for your target audience that produces results that improve their lives and keep them coming back for more. 

Your Target Audience

Also, it’s essential to know who your audience is. Think about your target demographics such as age, location, industry, interests and tastes, habits and most importantly ‘pain points’; what problem are they seeking to solve? It’s all part of the process to create a detailed client profile.

It’s best to create the specific audience you want so you’re able to pull in interest based on your expertise in that area. The more defined a target audience, the better chances you have of creating content that matches their appeal.

Choosing a Platform

Choosing what kind of website platform you want is important and fortunately simple. You can select an open-sourced platform with broad support and previous experience providing similar platforms for other wellness companies. 

You will easily be able to choose a theme and design you like for your site that helps to express your brands message and purpose.

It’s also good to research the benefits of a managed security service, so you know your site has protection from outside spam, pop-ups, and virus that could infiltrate the site.  Peace of mind is key!  The last thing you want it so have to worry about your site being hacked consistently, keeping you from making money and focusing on your clients results. 

Website Hosting

After finding a platform, finding a website host is your next step. It’s where your wellness website physically lives.  You will want to choose a web hosting provider that offer fast speeds and secure systems for hosting. 

There are also several price options for performance on your site.  If you’re trying to decide what kind of payment bundle to choose for hosting, go for the higher end plans. You will reduce or avoid future complications and crashes.

When it comes to your business and income, you want a host that offers better performance and less headaches. 

Acquiring a Domain Name

Now that you’ve done your research and you have your plan developed for your business including knowing what your goals are, who your target audience is and what platform, hosting and security to use, it’s time to choose the domain name of your wellness site. It is the web address for your business; the address a target prospect will enter to learn about you and your services or products. 

Luckily, buying a domain is inexpensive so you can purchase one or use several that help your audience find you.  If you have a popular name or keywords, it’s suggested that you buy the domains quickly as they can get taken quickly.  

Finishing Touches

After completing your site, be sure to provide any professional credentials and contact information, as well as testimonials from past clients. Including a blog and adding new content to it regularly will increase engagement and trust between you and your audience.

Running a Wellness Business and helping others is a great way to connect and make a positive impact in your community. 

 

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